Branding by Idil Berken. In November 2022, Sephora customer Lindsey Finster filed a lawsuit in the US claiming that "a significant percentage" of its products with the clean seal contain ingredients that are synthetic, making them "inconsistent" with how consumers understand the term "clean". (Manufacturing, packaging, branding, etc. The retailer is owned by LVMH. "We know that not everyone is going to have access to find or afford our products, so our ultimate goal is to disrupt the beauty industry once and for all, through passing meaningful legislation.". When I was in college about five years ago, I started doing more research about the ingredients in food and how they can affect your health. Butylated hydroxytoluene (BHT) that is 0.1% or more of total formula, **** As defined by the European Commission (, Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene, copolymer, styrene oxide, styrene. One of the OG pioneers, Ren has been in the business of clean skin care since 2000. When shopping for these products, I found that the labels in the industry can get really confusing: there's "clean," "natural," "nontoxic," -- I could go on. When not writing, she enjoys reading and trying out workout classes all over New York City. There is no one definition for clean skin care. Instead, it compares ingredients to those listed as carcinogenic, endocrine disruptors, contaminants, prohibited, restricted, etc from the U.S., California, the European Union, and Japan. At the time, the brands it chose to highlight under the seal were free of sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. It was not developed to consumer demand - it's an extension of the scare mongering chemophobia. Out of Stock. As of this month, products purchased with Sephoras Clean seal of approval wont contain ingredients such as BHA (Butylated hydroxyanisole), Ethanolamines DEA/TEA/MEA/ETA, Toluene, Carbon Black, Mercury and Mercury Compounds, Aluminum Salts, Lead and Lead Acetate. WWD and Women's Wear Daily are part of Penske Media Corporation. See the full list here. 2023 Indie Beauty Media Group LLC. + View Full Ingredients. But Clean at Sephora continues looking one step ahead of the category. Now, Clean at Sephora is expanding to include over 50 no-no ingredients and even more product regulations. The fluffy bristles grab each lash to make them appear thicker and fuller for a voluminous look. There is perhaps no greater irony of the last half-century than the promise of the beauty and personal care industries. Animal-derived ingredients such as musks, fats and oils are also being banned this year at Sephora, at the same time as. You should still take a look at the detailed ingredient list on each product page if you have additional concerns . All products with the "Clean at Sephora" seal will not contain the sulfates SLS and SLES, parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinylpalmitate,. At the end of July, Sephora will introduce regulations designed to tighten the programs standards. "Likewise, there are so many talented chemists and formulators who have developed amazing products using synthetic ingredients that are completely safe and often more efficacious and stable than their natural counterparts.". It means we look at how we are sourcing the ingredients, and how people are treated along the supply chain and how we select packaging, making sure that we keep sustainability in mind and that we screen all of the packaging materials for potential ingredients that could leach into our clean formulas," says Lindsay Dahl, SVP of social mission at Beautycounter. It contains keratin, beeswax and shea . Following the EU's lead, Farmacy also bans almost 1,400 ingredients in its formulas. Both wake up your skin and give it a nice glow, and the body wash is housed in a 100% recycled bottle, 20% of which is made with reclaimed ocean plastic and is absolutely genius. Sephora Sephora's philanthropic arm, Sephora Stands, is doing a lot to make the beauty space more inclusive and diverse. According to a press release, the updated category includes products from First Aid Beauty, Flora + Bast, Glow Recipe, Lord Jones, Lululemon, AmorePacifica's Primera, and Saint Jane. Many people associate vegan with clean, but this is not the case. To show their climate commitment, brands have to have carbon-neutral operations, greenhouse gas emissions reductions or offices fully powered by renewable energy. These transparency conversations are a must if the industry is to change, and Im so happy to have Athr Beauty be a part of Sephoras new guidelines leading the way., The Clean at Sephora program is constantly evolving, and beauty brands and providers that service them are being advised that its prohibitions could be stricter in 2022. Case 6:22-cv-01187-GLS-ML Document 1 Filed 11/11/22 Page 5 of 11. Fenty Beauty by Rihanna's Gloss Bomb in Hot Chocolit is the stuff lip-plumping dreams are made of. Try fewer than 20 FDA-banned ingredients in the U.S. as compared to 1600 in the EU. When the Clean at Sephora program was launched on June 1, 2018, the beauty retailer required brand products to be free of 13 ingredients that were considered problematic, ranging from mineral oil and parabens to oxybenzone and paraben Diphenol. Our bio-active ingredients are essentially well-recognized by your skin. They are linked to endocrine disruptionand may cause birth defects. No wonder product formulators can . "We believe their purported benefits are far outweighed by their ability to sensitize and inflame the skin. You can probably guess the brand's mission based on the name: clean beauty powered by marine ingredients. It comes in 14. Shop the best clean beauty products now at Sephora! It also means sustainably sourced mica and sustainable or Fair Trade sourced palm oil. Benjamin's not satisfied with just helping customers develop good skin-care routines though; the brand also works with the National Eczema Association to help find a cure for eczema. Ilia makes excellent clean options for eye makeup. http://ec.europa.eu/growth/sectors/cosmetics/products/nanomaterials_en, Why Closed Loop Partners Founder Ron Gonen Says the Economic Future Is Circular, As the 2022 World Cup Continues, Garment Workers Are Losing Out, Clean Ingredient and Hydrating Pore Cleansing Masks for Glowing Skin. All rights reserved. $50.00 $25.00. Her work has been published in domino, The Cut, Marie Claire, Seventeen, and more, and she has spoken on multiple panels about branded content and influencer marketing. The number of products designated Clean at Sephora has skyrocketed since the 2018 launch. On July 1, certain free-from claims on cosmetics products may be banned should member states wish to, including free-from parabens and free-from perfumes., Despite the differences in regulatory and labeling standards, Deily said Sephora is looking into whether the Clean at Sephora program could work outside of North America. While Credo, the clean beauty world's equivalent to Sephora, banned the sale of items in single-use plastics.There are also programs like Terracycle, which teamed up with mega-brands like Garnier . Inspired by founder Jessica Morelli's grandmother, Palermo Body uses only natural products in small, handmade batches out of Brooklyn, New York. According to the brand's website, "While Drunk Elephant aims for its products to be as natural as possible, it is far more important that the ingredients in them be effective and safe. At the time, the requirements for a product to achieve the Clean at Sephora seal were that it be formulated without 13 specific ingredients including SLS, SLES, parabens, formaldehyde, phthalates and mineral oils all common ingredients consumers are becoming increasingly wary of in personal-care and beauty products. Not to mention all of the (increasingly growing) science on how some ingredients in beauty products are endocrine disruptors, which means they can disrupt your hormones. This website is using a security service to protect itself from online attacks. Clean at Sephora-approved products are formulated without phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone, insoluble plastic or micro-beads ingredients that are known or suspected to be potentially harmful to human health and/or the environment. If you buy them, we get a small share of the revenue from the sale from our commerce partners. The updated "formulated without" list includes BHA (Butylated hydroxyanisole), carbon black, mercury, aluminum salts, lead, toluene, and more, according the press release. July 22, 2021, 2:14 PM . In the United States, the beauty and cosmetics industries are largely unregulated when it comes to what ingredients they can and cannot use, and also how they can market and label products as "clean," "natural" or "nontoxic.". All Rights Reserved. Experts explain what's going on with this concealer and why it's fueling a backlash against "clean beauty" as a whole. For context, the European Union's list of banned ingredients includes almost 1,400 ingredients, while the US's list has only 30. "For Beautycounter, it's more than just formulating safe ingredients. One common misconception in the clean beauty space is just because something is labeled "natural," does not necessarily mean it's totally safe to put on your skin. Your California Privacy Rights. The concept of synthetic gets a bad rap, but your body is synthesizing ingredients all the time from the nutrients you feed it. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. Now, watch Ashley Graham try 9 things she's never done before: You can follow Allure on Instagram and Twitter, or subscribe to our newsletter to stay up to date on all things beauty. It is also known as an endocrine disruptor. Single-use packaging is out for the responsible packaging criteria, and packaging should be as recyclable as possible. ), The Market For Baby Hair Products Grows Up As Interest And Offerings Increase, Exosomes: What They Are, Why Theyre Becoming Big, And How Theyre Raising Concerns, The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity, Brands Are Blurring The Line Between Body Care And Sex Stuff, Beauty Retailers Want In On Wellness, But Theyre Not Winning Over Wellness ShoppersYet, SkinCeuticals Brings Growing Med-Spa Concept SkinLab To Santa Monica, User-Generated Content Powers E-Commerce Destination See New Skincare, Pop Up Grocer Set To Open Its First Permanent Location In New York City, SkinSplendid Offers Med-Spa Services To NYC Dwellers And Their Suburban Counterparts. If you disable this cookie, we will not be able to save your preferences. Together, Sephora, EDF and ChemForward developed safer alternative portfolios for four major cosmetic ingredient groups on Sephora's list of high-priority chemicals - preservatives. Shake into your palm, rub your hands together and gently pat the solution onto a clean face and neck. Its Sukari Baby Facial ($80) will give you glowy skin for days and its new retinol cream ($74) has a low dose of retinol while still giving great results. For external use only. Sephora The Clean at Sephora category only contains products that are free from over 50 questionable ingredients, including sulfates (SLS and SLES), parabens, phthalates, mineral oil, formaldehyde, and more. These mimic estrogens in the body, which is why they are known to disrupt the endocrine system. Keep reading to learn more about what clean beauty means, why Masterson and Renfrew decided to start their brands and how they choose ingredients, plus more on how ingredients are regulated. By contrast, the European Union bans over 1,300 ingredients from personal care products. Another example of this is the reason why Drunk Elephant does not use essential oils in its products, even though you might deem them relatively harmless. Shop Clean Ingredient products by Makeup Skincare Hair Bath & Body Fragrance Nails You can be sure that every brand certified as having Clean Ingredients complies with our Made Without List, which outlines substances like parabens, phthalates and more. Our approach is to be clean, effective, transparent, and sustainable.". Deily says the landscape can be challenging for a variety of reasons that include regulation, terms, or claims that are widely used by mass and prestige. (Both Ethylene Oxide and 1,4-Dioxane don't appear on ingredient labels.) The products sold under the Clean at Sephora label adhere to Sephora's published standards. Technology and innovation are increasing so rapidly, which is making clean beauty reformulations occur faster and creating more accessible new clean formula innovations. We also don't formulate with mercury or mercury-containing ingredients. The bottom line is that you don't need filler, questionable components, or toxic ingredients to obtain hydrated skin, shiny hair, and a glowing complexion. And it's largely thought that at least some of the ingredients that you put on it absorb into your bloodstream. We won't post to any of your accounts without asking first. The aptly named Makeup Eraser makes a really cute one that comes in a yellow pineapple print; the $20 bundle on Sephora includes a printed eyemask and pouch. It will help get brands like us who put a lot into doing the right thing into the spotlight.. Access your favorite topics in a personalized feed while you're on the go. Amazon has also upped its categorizations to highlight clean beauty products. Developed by licensed aesthetician Kerry Benjamin to deal with her eczema, Benjamin's not satisfied with just helping customers develop good skin-care routines though; the brand also works with the National Eczema Association to help find a cure for. When it comes to clean mascara, ILIA has set the bar high. Sephora defends its Clean Beauty Programme. While this isnt necessarily a new idea, it is most certainly relevant for our clients and is a starting point in an exciting and fast-moving innovative category.. She has worked in digital media for almost a decade and has held reporting, writing, and editing roles at Cosmopolitan, Refinery29, The Huffington Post, Styleite, and Shiseido. The brand is vegan and also certified cruelty-free by Leaping Bunny. Ethoxylated Ingredients. In fact, Beautycounter has avoided more than 1,500 questionable and harmful ingredients that are defined in its "Never List." "The peace of mind I'm given by using products with natural, familiar ingredients is priceless," says Morelli. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Basically, nothing in the products are there just because. Planet bonus: It comes in a jar. Perhaps one of the brands with the strictest set of self-imposed rules, Beautycounter defines clean with five principles ban intentionally, screen rigorously, learn constantly, source responsibly, and share transparently. Earlier this month, on November 11, 2022, a class-action complaint requesting a jury trial was filed in New York's Northern Federal District Court against Sephora USA, Inc., on behalf of Lindsey Finster, a resident of Oneida, New York, and "others . Founded by Kimberly Shenk, a former clean beauty brand entrepreneur herself, Novi is connecting brands, suppliers, and retailers to make access to clean ingredients and packaging easier than ever. Krupa Koestline, a clean beauty formulator and founder of KKT Consultants, commends Sephoras sustainability push, but says, I would like to know how Sephora is enforcing the standards. Despite the remaining question, Koestline stresses, A lot of retailer-based clean certifications are only ingredient-focused, so it is good to see that Sephora is looking beyond just the ingredient list and focusing on climate commitments from brands.. What the brand vows to never use: Sulfates, parabens, phthalates, silicones, petroleum, drying alcohol, chemical screens, synthetic fragrance, synthetic dyes, mineral oil, and PEGs. To obtain a Clean + Planet Positive seal, brands must meet guidelines in four areas: climate commitment, sustainable sourcing, responsible packaging and environmental giving. The updated list includes ingredients such as undisclosed synthetic fragrances, aluminum salts, animal oils, musks and fats, carbon black, talc, toulene, oxybenzone, retinyl palmate, butylated hydroxyanisole, nanoparticles as defined by European Union guidelines, certain types of styrene and phenoxyethanol above a 1 percent concentration. "Not all natural ingredients are good for you (poison ivy and arsenic) and not all synthetics are bad. If irritation develops, discontinue use and consult a . When you can use nonfragrant plant oils and extracts that deliver the same and better benefits, why risk it? But despite its large footprint, its not the first beauty-focused retailer to lean into clean beauty ingredients. Microplastics are everywhereeven in remote alpine water and air. The publication Glossy points out that, beginning in 2019, Sephora has been actively attempting to moderate its environmental footprint by relying on renewable energy, diverting waste from landfills, and urging efficient store and packaging design. . For instance, Follain, the Boston-based clean beauty retailer, caused a stir last year when it announced it was banning phenoxyethanol, a preservative alternative for parabens commonly used by clean beauty brands. Skin Advanced Night Retinoid Serum, $22. What Brands Are Doing and Want You to Do. There can be no single-use items, and brands have to select packaging with recyclability in mind. CAUTION: Use sunscreen daily to help prevent photo-aging. But there are plenty of ingredients in nature that, if ingested or applied on the face, may be harmful," says Marcos. Parabens, sulfates, formaldehydes, phthalates, synthetic fragrance, chemical sunscreens, and more. Selfless by Hyram Retinol And Rainbow Algae Night Repair Serum. Fragrance: Manufacturers don't technically have to say what chemicals are in fragrance since, according to Beautycounter, "Fragrance formulas are protected under federal law's classification of trade secrets and therefore can remain undisclosed." The 11-page class action complaint was filed November 11 by Lindsey Finster. Its not about a line in the sand, for us it is about being transparent and providing brand options that deliver results. Drunk Elephant. It's one of the causes that Beautycounter is most known for. In the meantime, keep shopping at these online stores that are dedicated to sellingonly clean beauty. In order to view the video, please allow Manage Cookies. Which is why I talked to two brands that are leaders in the clean beauty world -- Drunk Elephant, founded in 2012 by Tiffany Masterson, and Beautycounter, founded in 2013 by Gregg Renfrew. So if youre wondering what this ingredient ban means for some of your favorite natural beauty products, you can check out the list on the stores site. But to give you some point of reference, Sephora launched its Clean at Sephora assortment with 61 brands in 2018, and even after the ingredient-ban update, there are 68 brands that meet those strict requirements. Summer Fridays skin-care products, $44-$52, available at Sephora, Ren Clean Skincare skin-care products, $25-$80, available at Sephora, Beautycounter skin-care products, $18-$80, available at Beautycounter, Necessaire skin- and body-care products, $25-$55, available at Necessaire, Necessaire aims to create clean products for your whole body, One Ocean Beauty, $38-$125, available at One Ocean Beauty, Farmacy Beauty skin-care products, $6-$56, available at Sephora, Drunk Elephant skin-care products, $16-$90, available at Sephora, Palermo Body skin- and body-care products, $12-$84, available at Etsy, Stacked Skincare skin-care products and tools, $23.50-$150, available at Sephora, The Makeup Eraser, $20, available at Sephora, Learn more about how our team of experts tests and reviews products at Insider here. The category spans hair, skin, makeup, and fragrance. Wendy Lewis talked to some leading experts about this emerging category of skin care . retailers. The Clean at Sephora program was recently expanded to now include over 50 "formulated without" ingredients, and was most recently updated March 31, 2022. Receive expert tips on using phones, computers, smart home gear and more. May 13, 2019. * Products can be formulated with disclosed synthetic fragrances that meet the following two criteria: (1) the synthetic fragrances do not include any of the ingredients listed in numbers 1 through 12 above and (2) the synthetic fragrances are at a concentration below 1% of the total formula. Selfless by Hyram Mandelic Acid And Rice Bran Gentle Exfoliating Serum. The Detox Market and Credo Beauty have been holding court in the space for over a decadeweeding out the cleanwashing from the clean ingredient labels. You might think a longer list of banned ingredients would mean less product offerings, but the Clean at Sephora assortment has actually expanded from 61 brands to 68. "It must also proactively support the natural function of the skin and never force a short-term result at the cost of the skin's equilibrium, sensitivity, or barrier health. This does not drive our decision as to whether or not a product is featured or recommended. We could try comparing it to the Dirty List at Credo, The largest clean beauty store on the planet, which also bans aluminum, chemical sunscreens (which I disagree with), silicones, EDTA (not linked to consumer health issues, but they might be a problem for aquatic life since they dont break down in the environment and have been found in waterways, Credo says), or hydroquinone. Best Budget: E.L.F. The market has room for more affordable and accessible brands for sure, but long gone are the days of clean beauty products solely sitting on a luxury product shelf. We knew [when we launched] that the program would have to be evolved we take input from different sources, like our beauty advisers, brand founders, third-party labs, the EWG and with LVMH. Banned from the UK and Netherlands due to GDPR Regulations; Poor customer service, 1.8 rating on Trustpilot . The Echinacea GreenEnvy provides antioxidants while hyaluronic acid holds 1,000 times its weight in water to keep skin looking plump and hydrated, and propolis from beehives protects skin by filling in any gaps in your dermis. PFAS have been in the news recently as a result of a University of Notre Dame study that analyzed over 200 beauty . Click to reveal Every product deserves a shout-out, but two items we hoard are the. Credo gives a full explanation for why it does and doesnt ban certain ingredients. The whole program is evolving to be more robust, comprehensive and sophisticated, said Deily of the updates made to Clean at Sephora. By Jada Wong. The answer is complicated. This is why it's helpful to research ingredients and know a company's standards before buying a product if you're concerned with ingredient safety. The "clean clinical" brand fuses science with clean ingredients into efficacious products that have won everyone over. Squalane + Glycolic Renewal Facial Mask. So two weeks ago, Sephora updated the list to 50 banned ingredients: acrylates, aluminum salts, animal oils/musks/fats, benzophenone + related compounds, butoxyethanol, carbon black, lead/lead acetate, methyl cellosolve + methoxyethanol, methylchloroisothiazolinone + Methylisothiazolinone, mercury + mercury compounds (thimerisol), insoluble plastic microbeads (applies to rinse-off products only), resorcinol, talc (asbestos-free talc is ok. Brands need to conduct testing to ensure no contamination. To me 'clean' means using only ingredients that are safe and not known or thought to be linked to internal disease or disruption if they are able to get into the bloodstream," Masterson tells CNET. Brands must allot 1% of their profits to environmental causes. Some people are swapping traditional beauty brands for "clean" versions -- here's why. As of this month, products purchased with Sephora's Clean seal of approval won't contain ingredients such as BHA (Butylated hydroxyanisole), Ethanolamines DEA/TEA/MEA/ETA, Toluene, Carbon. Ilia. "We believe in better personal care, made in a better way. This means the only makeup, hair, and skincare products that can be retailed under the stringent new rules have to be formulated without the likes of BHA (Butylated hydroxyanisole), carbon black, mercury, aluminum salts, lead and toluene, among others. In the summer of 2018, some 2,000 products from 61 brands made the Clean at Sephora cut. "We chose to partner with Oceana as they are the largest global organization protecting the oceans, science-led, cause-oriented, and make change happen," says Marcella Cacci, founder and CEO of One Ocean Beauty. Its since grown to have 90 brands and 50 restricted ingredient groups. Clean + Planet Positive launches Thursday with 18 brands, including Farmacy, Biossance, Youth to the People, Tata Harper . The level of clean among these filters still varies greatly, but just recognizing that certain ingredients don't need to be in skin-care products is a step in the right direction. Your IP: "We decided to work on a new corporate philanthropy model, not based on a percentage of sales or profits, but on a fixed donation. What would be ideal is if the federal government got its act together and banned unsafe ingredients from being sold in any product, to anyone. The retailer's clean beauty initiative counts more than 3,000 products from 68 brands. The Food and Drug Administrationcurrently only bans nine ingredients from beauty products for safety reasons, and Congress has not updated laws on personal care and beauty product safety in about 80 years. The most current Clean + Planet Positive Beauty Brands at Sephora include the following: Jill is the Co-founder, CEO, and Global Editorial Director of Ethos. Common non-vegan ingredients found in clean beauty products include beeswax, honey, lanolin, and tallow. 2023 CNET, a Red Ventures company. Kosas The Big Clean Volumizing + Lash Care Mascara. The Inkey List. Sodium lauryl sulfate, parabens, pthalates, petrochemical byproducts, and synthetic ingredients. The assessments would allow consumers to compare products and their impacts on the environment. Find the full list of banned ingredients and regulations here. 1,4-Dioxane, another carcinogen that is a manufacturing byproduct, often contaminates ethoxylated ingredients. "Our ultimate goal as a company is not only providing people safer options today, but to pass legislation to make sure that the entire beauty industry is cleaner and safer," Dahl says. Last year, the French-owned beauty retailer added sustainability metrics to the Clean at Sephora category, called Clean + Planet Positive. Drunk Elephant is a highly popular clean beauty brand founded by Tiffany Masterson. Many ingredients on the updated list are those that have made headlines within the past year. Climate Commitment : Brands must meet at least one of the following climate goals: carbon-neutral operations, greenhouse gas emissions reduction, or corporate office and owned or leased operations . The Inkey List. And neither bans polyethylene glycol, that ingredient that was questioned by experts a year ago. Grove Collaborative has pledged to limit its assortment to products that are completely free of plastic by 2025. I did the Whole30 challenge, which basically forces you to read the label of everything you eat and focuses on eating mainly whole, unprocessed foods for 30 days. In 2023, its mandating that packaging be at least 50% constructed from recycled content. Hundreds of things, not a dozen. While Finster feels generally misled by the "Clean at Sephora" product selection at the LVMH-owned retailer, a chunk of her lawsuit hinges on the specific ingredients and claims attached to Saie's Mascara 101. . In its Conscious Beauty program, Ulta Beauty asserts that brands cant be deemed to have sustainable packaging unless 50% or more of their packaging is from recycled or bio-sourced materials or is recyclable or refillable. "In fact, Summer Fridays' co-founder Lauren was pregnant at the time of our first formulations so everything we tested had to be good for our bodies and her growing son. For access to all our exclusive celebrity videos and interviews Subscribe on YouTube! What the brand vows to never use: Sulfates, parabens, mineral oil, and more according to the "Clean at Sephora" seal. We continually educate ourselves through our relationships with industry leaders. Some elements of the policy include: Be transparent about "fragrance"at a minimum, Credo brand partners must categorize the type of fragrance they use, and we encourage full disclosure of . I installed Clearya and look at the product page of some (but not all) of the Clean Label products at Sephora. "I've always found it odd that natural is associated with safety, because nature creates some of the most powerful toxins and poisons," Masterson says. This means that every time you visit this website you will need to enable or disable cookies again. "From the start, we wanted Summer Fridays to only use healthy ingredients," the founders tell Business Insider. By clicking Sign up, you agree to receive marketing emails from Insider Products run the gamut from skin care and color cosmetics to body and sun care, and there's even a new men's line called Counterman. According to Cindy Deily, a VP of skin care merchandising at Sephora, brands that want to qualify for the Clean at Sephora seal have to conduct a thorough audit of each and every one of their formulas to ensure none of the ingredients on the companies formulated without list are being used. Sodium lauryl sulfate: SLS is a surfactantor cleansing agent found in products like shampoos.
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